Today’s streaming providers deliver endless amounts of content, which can overwhelm viewers who are simply looking for something to watch. The content discovery process often takes far longer than viewers are willing to wait. FAST channels have the power to redefine content discoverability by using data to serve customers the content they want to watch and help them find new content based on prior viewing habits. FAST platforms have a vast amount of data available to them, but only a small amount of it is being used to its full potential. Incorporating viewership data into the content discoverability process can remove the pain points that have bubbled up in the new streaming landscape, lead to more engagement with the content, and open up more opportunities for advertisers to reach their target audiences. This session looks at the success of genre channels and provides attendees with insight into how they help their viewers find their content faster. Moderator: Chris Pfaff, CEO, Chris Pfaff Tech Media and Producers Guild of America (PGA), VR AR Association (VRARA) Panelists: Chris Rodriguez, CCO, Revry Monica Williams, SVP, Digital Products & Operations, Content Distribution, NBCUniversal Gatsby Frimpong, Co-Founder & CEO, Gatsby TV Katrina Kowalski, SVP, International Content Programming and Acquisitions, Pluto TV
Streaming Media Connect events offer practical advice, inspiring thought leadership, actionable insights, and lively debate. You’ll hear the innovative approaches that the world’s leading organizations and experts are deploying in live streaming, OTT, content delivery, content monetization, and much more.
Streaming Media Connect 2023 offers practical advice, inspiring thought leadership, and in-depth training. You’ll hear the innovative approaches that the world’s leading organizations and experts are deploying in live streaming, OTT, content delivery, next-gen TV, and much more. We are excited to offer this series of web events, and look forward to continuing to provide our industry with cutting edge information and education that you can't get anywhere else.
Streaming Media Connect 2023 offers practical advice, inspiring thought leadership, and in-depth training. You’ll hear the innovative approaches that the world’s leading organizations and experts are deploying in live streaming, OTT, content delivery, next-gen TV, and much more. We are excited to offer this series of web events, as we continue to provide our industry with cutting-edge information and education that you can't get anywhere else.